In a sociological context, values can be defined as:

In a sociological context, values represent deeply held beliefs about what is desirable, important, and worthwhile in a society. They serve as guiding principles that influence actions, behaviors, and decisions within a culture. Values help shape norms and expectations, thus guiding individuals on how to behave in various situations. For instance, values like honesty, equality, and respect can inform everything from personal relationships to laws and policies within a community.

Unlike societal rules—which can be seen as specific prescriptions for behavior—values are broader ideals that can drive how those rules are formulated. Additionally, while shared opinions can reflect general sentiments within a community, they do not encompass the deeper significance associated with values. Patterns in human behavior, although important for understanding social interactions, do not capture the normative aspect surrounding beliefs about what is considered good or desirable. Understanding values is crucial for appreciating the framework within which individuals and groups navigate their social worlds.